Rolex

Teatro alla Scala has a long and illustrious history. Steeped in tradition, it epitomizes musical excellence and achievement, values Rolex promotes. We are proud to be associated with this formidable venue as its Main Sponsor and Exclusive Timepiece since 2006, having championed the finest musicians, conductors and opera singers in the world for more than 50 years.

As part of Rolex’s dedication to the transmission of artistic knowledge to the next generation, the company has also supported the La Scala Museum since 2020.

Rolex Testimonees have made their mark at La Scala. Gustavo Dudamel conducted his first Don Giovanni there, Juan Diego Flórez made his debut there at just 23 years old and Cecilia Bartoli returned recently after many years.

The brand’s long-term commitment to global culture is expressed through the Rolex Perpetual Arts Initiative, a portfolio of arts that extends through architecture, cinema, dance, literature, music, theatre and visual arts. Through the initiative, Rolex supports artists – and the institutions where they perform – on their respective journeys of challenges, defining moments and milestones that culminate in great achievement.