Collistar

Like Teatro alla Scala, Collistar brings beauty to the stage. The setting for this story is Milan, the city where the brand was founded in 1983 and which, from the very beginning, has shaped its identity. Collistar stands out for an offering that combines glamour and practicality, positioning itself as a spokesperson for an Italian concept of “effortless” beauty, polished yet never artificial.

The brand promotes a vision of beauty that is accessible and liberating, one that makes women aware, confident in themselves, and that enhances their innate charisma. In a world where feeling beautiful seems increasingly unattainable, Collistar believes that you don’t always have to do more in order to like yourself more. It is an invitation to rediscover that sense of “just enough” intrinsic to the style of Italian women who, with a few simple gestures and the right products, can truly be and feel beautiful, as well as happier.

With over 40 years of history and 22 years* of leadership in Italian perfumeries, Collistar further strengthens its bond with Milan by becoming a partner of an iconic institution recognized worldwide, with which it shares passion, style, and innovation. The partnership, renewed for the fourth year on the occasion of the 2025/2026 theatrical season, provides artists with Collistar Make-up and Skincare products. In addition, the company supports the activities of the Accademia Teatro alla Scala, which trains young talents in the performing arts, and has contributed to the Hair & Make-up Artist course by funding two scholarships in 2024 and 2025.

It is both a privilege and an honor to share these seasons with a symbol of Italian culture and excellence, values that inspire Collistar every day. A commitment that confirms the brand’s active role in promoting culture, art, and the professions of the stage.

*Source: NPD Beauty Trends®/ Circana Prestige POS tracking, Italy, Beauté category (makeup&skincare combined), Prestige+Mid range brands, unit sales, full years 2002 to 2024.