Each year, Teatro alla Scala publishes over 50 editorial materials, for an estimate of more than 1.000.000 readers. The most important editorial material is certainly the Season’s calendar. For each performance (Opera, Ballet, Concerts) a dedicated booklet – a fully-fledged monography – is published.
Advertising in printed materials
Around 200,000 copies of the Season Calendar each year
Around 100,000 programs each year
450,000 audience members each year
Bring guaranteed visibility to your advertising campaigns by delivering them to a high-profile audience every season.
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