Like Rolex, Teatro Alla Scala makes magic. While the brand dazzles the world with its admirable timepieces, La Scala mesmerizes us with music that reverberates through this historic performance hall appreciated worldwide. Steeped in tradition and graced by the globe’s legendary artists, La Scala represents perfection in the arts.
As purveyors of perfection, we are proud to be associated with this formidable venue as its Official Timekeeper, having supported the finest musicians, conductors and opera singers in the world for over fifty years. Among them, renowned tenor Placido Domingo, a Rolex Testimonee for over 30 years, gave a special concert supported by us in December 2009 at La Scala, to celebrate 40 years of performance there.
For Rolex, time is music. And for a theatre that passes its time making exceptional music, the partnership between the two makes perfect sense. We look forward to a lasting alliance with Teatro Alla Scala based on shared values and a passion for excellence.