The relationship with the Teatro alla Scala is one of the most admired and prestigious examples of the best practices followed by the BMW Group in every part of the world.
For the past ten years, our support of the season’s opening night shines a spotlight on our commitment to the city of Milan during one of the most important events of the year.
Moreover, the BMW Group’s commitment to the promotion of culture, education, and social inclusion helps us to strengthen our strategy of social responsibility.
The Great Operas for Children project adds an additional feature to BMW’s decade-long tradition of promoting unique cultural initiatives worldwide. This initiative aims at getting children to appreciate opera and it is one of many projects conceived by the BMW Group for the younger generation, such as the Junior Campus, a scientific project on road safety devised for elementary schools, which in Italy goes by the name of Kids Tour, the traveling road show that brings together, at BMW dealerships, children between the ages of 2 and 14, along with their families, with the aim of raising awareness among the younger set of the need for road safety.
Moreover, last year we launched “SpecialMente”, a project supporting the mission of Dynamo Camp, which has been devised for children and young people suffering from neurological conditions and their families in cooperation with the San Raffaele Hospital in Milan.
Sergio Solero President and AD BMW Italia SpA