Main Partner for Foreign Tours
Since 2009, the relationship between Teatro alla Scala and UniCredit, as the Theatre’s Main Partner for the foreign tours, has been particularly meaningful. As two truly international institutions, it is only natural that we would join forces for La Scala’s International Tours to promote culture and music, and to enhance Italy’s image abroad.
UniCredit’s Chief Executive Officer, Federico Ghizzoni, describes why, as a major European banking group operating in 22 countries, we choose to support La Scala’s international tours of opera, ballet and orchestral music: “UniCredit’s commitment to the countries in which we operate includes ongoing support of their economic growth, as well as our abiding interest in their social and cultural development. Our partnership with La Scala offers an extraordinary opportunity to share Italy’s rich cultural heritage, which has influenced – especially though the medium of opera – the musical culture of Europe”.
The partnership between UniCredit and La Scala perfectly expresses UniCredit’s commitment to support prestigious institutions and large scale initiatives that embrace music, theatre and the visual arts in order to strengthen the roots of a shared European identity.
Unicredit advertising campaign
La Scala On Tour