Official Partner of the Opening Night
7 December 2013
“Rolex is delighted to once again have had the opportunity in Season 2013/2014 to become an Official Partner for the performance of La traviata and the opening night on 7 December.
“At Rolex our links with the world of the Teatro alla Scala run deep, founded on shared common values – above all, the passion for excellence – and forged over time. Today, our Swiss brand supports important one-off La Scala ventures, from international Ballet Company tours to the publication of the great artistic masterpieces of La Scala over the last fifty years, to its role as Official Timekeeper of La Scala, as well as Main Sponsor of the “Great Artists at La Scala” series.
“Over the years, Rolex Italia has also approached La Scala to promote solidarity initiatives, and to celebrate important moments in the company’s history, such as its fiftieth anniversary and the opening of its new headquarters in a small building on Via Manzoni, a stone’s throw from the opera house.”
Gianpaolo Marini, Rolex Italia