Official Partner of the Opening Night
7 December 2014
For the eighth year running, Rolex joins La Scala as its Official Partner for the Saint Ambrose evening, which opens the 2014-2015 Season with Beethoven’s opera Fidelio directed by Daniel Barenboim.
Rolex’s role as a partner for the opening evening at La Scala began with Tristan and Isolde followed by Don Carlos, then Carmen, The Valkyrie, Don Giovanni, Lohengrin, La Traviata and now Fidelio. Almost a journey through the history of music in the company of its greatest masters: Wagner, Mozart, Bizet, Verdi, Beethoven.
The forthcoming season includes a further, major commitment which Rolex is pleased to support: two special concerts by the Vienna Philharmonic scheduled for June 2015 to mark the opening of the 2015 EXPO. Rolex is since 2008 the Exclusive Partner of the Vienna Philharmonic and of its famous New Year’s Concert. Hence Rolex has concurred with La Scala’s request to work together to make the Vienna Philharmonic’s concerts a fixture in future seasons.
Rolex shares the profound values and distinctive excellence of La Scala’s traditions. It has been the opera house’s Official Timekeeper since 2006 and supports its many major projects, from the inaugural evening to international tours, landmark productions and special concerts. Rolex brand ambassadors, such as Placido Domingo, Cecilia Bartoli, Jonas Kaufmann or Gustavo Dudamel, have often appeared on La Scala’s stage.
Over the years La Scala opera house has been Rolex Italia’s venue of choice to promote fund-raising initiatives or to celebrate important moments in its history, from the brand’s fiftieth anniversary to the opening of its new Milan headquarters housed in a palazzo on Via Manzoni close to the opera house.
Gianpaolo Marini, Rolex Italia