“The BMW Group’s cultural programme sponsors more than 100 projects worldwide and has been a key element of corporate communications for almost 40 years”, says Gianni Oliosi, Director of Communication and PR at BMW Group Italia.
“Our partnership with the Teatro alla Scala is one of the programme’s flagship initiatives. For us, committing to sustainable actions in the cultural sector helps fulfil our corporate social responsibility obligations, while ensuring the absolute artistic freedom of our partners.
As a business, we are enormously interested in open and constructive dialogue with representatives of the art and science worlds. They represent a source of unique cultural enrichment and an opportunity for stimulating debate.
The renewed agreement between BMW Italia and La Scala is an extension of the partnership established in 2002, when the opera house was closed for renovation and temporarily relocated to the Teatro degli Arcimboldi, and forms part of the BMW Group’s commitment to culture”.
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