Advertising on displays
"A2A’s message on seat-back displays throughout the Teatro alla Scala season was an initiative aimed at stepping up the collaborative partnership between A2A, founder sponsor of La Scala, and the opera house.
The partnership marks a major collaboration between two iconic Milanese institutions. Like La Scala, A2A – formerly the Milan Electricity Company – has its roots in the city and this year celebrates one hundred years of serving the people and businesses of Milan: the perfect blend of past and future.
Featured on the displays were the words A2A Energy for life which, together with “feeding the planet”, is the theme for Expo 2015 in Milan.
Through its “Energy for life” initiative, A2A aims to contribute to cutting-edge solutions and technologies around environmental protection, bringing its message to men and women from all over the world right here on the displays at La Scala."