Reserved Nights at the Theatre
Reserving a night at the Teatro alla Scala is a wonderful opportunity to live a unique and special night. A series of high quality services guarantees returns image up to the prestige of the Teatro alla Scala.
Sponsors are given the opportunity to welcome their own public for communication and public relations activities in the La Scala premises (anniversaries, special events…).
These nights can be performances included in the La Scala season, usually opening nights and performances which are not part of the subscription series, with partial use of the auditorium (starting from a minimum of 20 seats), or nights "off", with full use of the auditorium (around 1800 seats).
The offer includes first-class seats and a series of brand visibility benefits paid by the company to the Theatre as a supplement in addition to the full price of the ticket, according of the scale of the sponsored event.
During reserved nights the Theatre engages with the sponsor in a joint activity aiming at publicising the event:
- Communication: In collaboration and in agreement with the Theatre the sponsor can develop the initiatives it deems useful in order to publicise its commitment, aimed at highlighting its image of sponsor of the event.
- Credits: credits with the Company logo and a thank-you message for its collaboration in the event are inserted on playbills, posters and inserts related to the performance.
- Desk: The sponsor has the possibility to use a desk in the Theatre to welcome its own guests.
- Advertisement Page: The sponsor is entitled to one advertisement page in the theatre programme booklets during the entire show’s run, with a layout to define in common agreement.
- Programme booklets: The sponsors’ guests are given free theatre programmes.
- Vouchers: Sponsors have the possibility to offer vouchers for the Theatre’s bar to their the own guest during the interval (costs and modalities to define with the manager of the bar).
- Use of the spaces: the following areas will be put at the sponsor’s disposal for the organisation of a cocktail/dinner.
- Before the performance (between 6.30 pm and 8 pm) the Theatre Museum. On this occasion the guests will be accompanied by specialised guides to visit the museum’s collection, which can be accessed via the Boxes Foyer.
- After the performance, the Circles Foyer for a supper.
For further information:
Marketing and Fund raising Department
Tel.
Email agus@fondazionelascala.it
