“Renewing our partnership with the Teatro alla Scala is a very proud moment for us,” explains Carlo Pontecorvo, Chairman and CEO of Ferrarelle SpA. “La Scala’s artistic pre-eminence is undisputed and we are honoured to be working alongside such a prestigious partner who shares our common vision of predisposition towards excellence”.
The ongoing renewal of this partnership means a great deal to the Italian company, which has always been a strong market player both at home and abroad.
“Partnering with La Scala also adds value to the Ferrarelle brand, since our brand becomes recognisable alongside an institution that is a brand in itself, not only at national level but also internationally”.
The partnership, established when LGR Holding SpA, a Pontecorvo company, took over the naturally sparkling mineral water bottler, falls in line with Ferrarelle SpA’s new policy, based on the ongoing quest for high quality, excellence and sustainability in its unique product. The entire operation is helping to reposition and relaunch a brand that continues to represent excellence in Italian-made products, in Italy and throughout the world.